Guiding Light Going Out

Guiding Light, the longest-running scripted program in broadcast history, is going off the CBS network in September, after 72 years.

I'm not a soap opera fan, but the very idea of an soap opera surviving for almost three-quarters of a century astounds me. Since soap operas don't do reruns, five days a week, 52 weeks a year equals 260 epidsodes per year. Multiply that by 72 years and you will discover that they have produced more than 18,000 episodes.

By contrast, C.S.I. aired its 200th episode last night.

In fact, Guiding Light is one of the programs responsible for the term "soap opera" since it was produced by Proctor and Gamble, the detergent company. In days when companies not only sponsored, but owned and produced their own radio programs to promote their products, P&G offered a number of serial dramas first on radio, then later on television. Thus, the birth of the "soap opera."

Nothing in this world lasts forever!